Meet Brit
Brit Wold is an entrepreneur, speaker, and the founder and CEO of GRIT Fitness, a Dallas-based fitness studio that empowers women through strength training, community, and high-energy workouts.
A Harvard Business School graduate, TEDx speaker, and former Captain of the Cornell Women’s Basketball Team, Brit has spent her life studying what it takes to build resilience, lead teams, and perform under pressure.
After beginning her career in consulting, Brit left the corporate world to pursue her passion for empowering women through fitness. She founded GRIT Fitness to create a space where women could build both physical strength and mental toughness, while supporting one another in a vibrant and encouraging community.
Her entrepreneurial journey and leadership approach were later featured in a published Harvard Business School case study on GRIT Fitness, examining the company’s mission-driven growth and community-centered business model.
Today, Brit shares the lessons she has learned from athletics, entrepreneurship, leadership, and motherhood through her GRIT BY BRIT platform, where she speaks, writes, and creates content focused on resilience, strength, and personal growth.
She is also a wife and mother of three, and she brings the perspective of a passionate mother, athlete and entrepreneur to everything she teaches.
Brit’s speaking style blends the discipline of a championship coach, the inspiration of a pastor, and the energy of a cheerleader — challenging audiences to raise their standards while equipping them with practical, research-backed strategies they can apply immediately.
Her work has been featured in numerous media outlets including SELF Magazine, Masters of Scale, Good Morning Texas (WFAA), Dallas Business Journal, D Magazine, NBC Dallas, FOX 4, CultureMap, and PaperCity Magazine.