Last weekend I filmed my 2nd official GRIT by Brit workout video! The video will drop on Thanksgiving Day as part of the launch of BOOYA Fitness. BOOYA is an revolutionary new fitness company that provides high-end workout videos to consumers on demand. Think NetFlix for workout videos. It features amazing fitness instructors mostly from the best boutique fitness studios in NYC. You can check out more details on their alpha site www.booyafitness.com but be on the lookout for the Thanksgiving Day launch of their new site and new workout videos – featuring yours truly!
Personally, I decided to support BOOYA and be a featured instructor on the platform because I love the idea of being able to connect with my students outside of the group fitness classroom. Also, the co-founder, Prita Kumar, is a fellow Harvard Business School MBA and Fitness Fanatic (like me). Prita and I met each other over Twitter and instantly connected. I’m so excited for her to transform the fitness industry through high-end video content. You can learn more about her journey to starting BOOYA Fitness on this cool start up documentary, CLICK HERE to watch.
So, let me move on and tell you a little about the cool experience I had at the BOOYA shoot and what you can expect from the new and improved GRIT by Brit workout…
So if you have a copy of my DVD (if you don’t buy one on Amazon – PLEASE) you’ll notice that the workout I designed for BOOYA is very similar. However, I really tried to take my game to the next level. In addition to the jammin’ music, I incorporated new techniques I’ve learned to over the past year to enhance my workout. Specifically:
More FUN – I incorporated some “dance-like” moves into the cardio sections and into the choreography overall
More FIERECE – After each cardio round I have a High Intensity Interval Training (HIIT) section
More FITNESS – Through the workout I really focused on focus on toning the legs and core. Also I only use of body weight resistance training – no hand weights this time
I feel a HUGE sense of accomplishment after this shoot because I can look back on my progress over the past year and see how I’ve really grown as a fitness instructor and personal coach. It feels good knowing that I’m better able to help people reach their fitness goals. I’m VERY confident that my new workout video will inspire and motivate tons of people to have fun, get fit and show their GRIT 😉
For the BOOYA shoot, I was fortunate to have a rock star group of participants, Minal and Lateefah. Minal, is another HBS MBA / Fitness Guru – she is the founder of BollyX and did me the honor of being in my video. “BOLLYX is a Bollywood-inspired dance-fitness program that combines dynamic choreography and intensive workouts with upbeat music from around the world. The workouts are fun and invigorating but, more importantly, designed to drive fitness results through cardio and muscle-building exercises. ” Lateefah, is the founder of EmpowerFit. “Empowerfit is empowerment through fitness.” Lateefah and I met the day of the shoot, but we instantly connected – it was like we had known each other for years. She brings a solid dance cardio background to the video which complimented the GRIT by Brit signature moves very well.
Both of these lovely ladies ROCKED IT OUT and brought some serious energy and enthusiasm on shoot day – I’m super grateful for them both!
Overall, I cannot wait for the official video to drop on Thanksgiving Day! I’ll keep you guys posted on the details. In the meanwhile, keep grinding, keeping shinning and keep showing you GRIT. I’ve got a new ab workout coming this week, so stayed tuned for that as well. All the best to you!